Below is a moodboard of my ideas for the song I have chosen - called Who's That Kid? The style of this music video is heavily inspired by early 2000s punk fashion, and 90s grunge.
My target audience will be young people aged 15-25, mostly girls, who like punk-rock music. They are the most likely demographic to watch my music video, but there might be some viewers who are just exploring the genre and aren't existing fans of rock. I think since the character in the music video will be a girl, that will attract more women to watch the video as they are being represented.
Since I have already chosen my song, I know that my music video will be around 2 minutes 17 seconds, but it might be a bit longer if I add an intro or an outro. The outro could be credits at the end of the video, or I might add in a few second at the beginning to establish the setting before the song starts.
I plan my music video to have a mix of narrative and concept elements, as it shows the main character getting ready to go out, but it will also have some concept elements with more cinematic shots of the items in the character's room (e.g. candles, incense, posters, etc.) The basic synopsis of my idea is that a teenage girl is getting ready to go out while listening to the song. At the beginning of the music video, she is in her pyjamas and looks like a mainstream typical teenager, but over the course of the video as she gets dressed and puts makeup on, we see that she has a very punk/alternative style.
P3: Produce pre-production materials
Below is my production schedule. The house number is not included in these forms to protect the actress' privacy.
M2: Discuss the issues and risks involved in producing the planned promo
The methods I plan to use to prevent these risks have been explored in my risk assessment and location recce in P3.
The first risk I need to be aware of is using camera equipment, and specifically people tripping over it. There are two potential issues to avoid with this risk, equipment getting broken and people getting hurt. Since I will be using a tripod, I must be aware of where I put it on set so that it isn't in the way. I plan to use a lightweight tripod, so although this will mean it's much easier to transport it, it could be a lot easier to knock over, especially since with a camera on top it will be top-heavy. I will be using a DSLR camera, which are expensive, so if the tripod and camera get knocked over and the camera breaks I would lose several hundred pounds. In order to prevent this risk, I will make sure I put the tripod in an area that is clear to see, and remind all personnel to watch out for it and be sensible on set.
If the tripod gets knocked over, there is also the risk that someone could get hurt by falling over. Although I don't think a serious injury could come from this - especially since the floor in the bedroom is carpeted - I still need to be very aware of this risk as I want all personnel to have a positive experience on set. In order to prevent this risk, I would use the same method as described above, I will remind all personnel on set to be aware of the tripod, and put it in a place that is out of the way and not in a precarious area.
The second risk involved is bringing drinks on set, as there is the risk of an electrical fire. There are a few plug sockets in the room, and luckily most of them are behind furniture, but I will still insist that no drinks are allowed in the room just to be safe. Since an electrical fire would cause a lot of damage and injury, it is crucial that I take any steps I can to prevent this, so I must be strict about only having drinks outside the set.
The most major risk is the use of candles on set, these are a necessary prop in the production, so I must minimise the risk of using them as much as possible. The candles are on a windowsill, so they are near curtains and there is the risk of them catching on fire, or someone getting burnt by the hot wax. In order to prevent this risk, I will make sure no candles are left burning while no one is in the room, and they are moved away from flammable objects as much as possible. When the candles aren't being used in a shot I will put them out, so they aren't being used when it is unnecessary. I will also warn all personnel to be aware of the candles and keep an eye on them, and also to be aware that the metal holder the tea lights are in will get very hot, so they shouldn't be touched or moved while the candle is lit. As the candles are a naked flame, I also won't allow aerosol sprays to be used in the room, since these sprays are flammable and the liquid can spread a long way.
The final potential risk is driving to the set. There is always an element of risk when driving because other road users are unpredictable. For this reason, I will be driven to the set by my mum, who has been driving for over 20 years, and we will be driving through towns rather than the motorway, as these are safer and quieter.