This tab cannot be found anywhere on the website. This is because the Instagram team possibly want to persuade people to get the app so the user can access more features, but also because there is a benefit for the company. If a user has the app, Instagram can gather extra data about their users. They also have the user in their system and can send them promotional emails. By not making Direct Messages available on the website, people are forced to get the app to use this feature.
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As seen on the IMDb help page (https://help.imdb.com/imdb), IMDb has no official apps for Smart TVs or Smart Watches. This is most likely because their audience has no need for either of these apps. I also think because the articles have so much text on them and small details, the website would be very difficult to use on a TV.
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