Below is my offline edit. The last few seconds of the video are a blank screen because this is where I will show the name of the artist and song title - along with the credits - in my final edit.
P6: Carry out post-production processes to edit the audio-visual material to produce the final product
Below is my final edit. To create this version, I added the text at the end of the video to show the name of the artist and the song so if viewers like the music video, they can check out the artist and find their other music, social media, etc. I also added a filter to the clips after the sound bridge to give the piece a more grunge and homemade feeling, and to make the transformation montage look a little more dreamlike. To make this seem more deliberate and to give some context to the video, I also added a static TV transition after the shot of her phone on the bed. I feel this gives the video the punk/grunge/casual tone I was trying to achieve that the offline edit lacks.
M3: Justify the visual and audio effects used within the promo
In terms of audio effects, the only one that I used was a sound bridge. This occurs at the beginning of the video and changes the song from diegetic to non-diegetic sound. I included this to establish that the teenage girl is listening to the song on her phone as she likes punk music, and the song then moves over to become the background music for this montage. I wanted to use this audio technique because it sets up that her clothing, hair, makeup and room decoration is inspired by her taste in music, rather than making the audience think I simply chose a song at random for the music video. Using a sound bridge also catches the audiences' attention because it could make them think that the song is coming from the room they are in, rather than being part of the video. I also timed the sound bridge so that the non-diegetic sound begins 4 bars into the song, as this is when the bass comes in and is a natural transition point. Our ears are very used to hearing music that has 4 beats in a bar, and a repeating pattern over 4 bars, as this '12 Bar Blues' pattern has been widely used in many genres of music since the birth of jazz music. Therefore, a change that occurs after 4 bars have been played will seem very natural to us, as we are used to this structure.
For visual effects, I used a filter called 'Bad TV' and a transition called 'Static', both found on Final Cut Pro. To address the filter first, I used a filter that adds faint lines to the shot as well as some distortion in different colours, this gives the appearance of watching the video on a very old and nearly-broken screen. I think this effect adds to the tone of the music video because it has a grunge, homemade style, which feels more personal and relatable to the audience. If this music video was rendered in high quality and was shot in a studio, this would be much less relatable to the target audience, whereas this amateur style in a real bedroom means the audience can see themselves in that setting, and the music video will resonate with them more.
The transition I used adds context to the narrative I hope to show through the music video. I felt that without this transition, it could look like I forgot to add the 'Bad TV' effect to the first few clips, rather than it being intentional. Therefore, I added this transition to show the audience that the music video is changing into a more dream-like state and that's why the filter was used for the rest of the video. I used the transition in the place that I did because this is when the sound bridge occurs, and the story of the music video starts. The song starts when the girl decides that she's had enough of being in bed all day, and she wants to get ready to go out somewhere, so the transition I used also reflects this. It marks the beginning of the transformation process and shows that we are entering a different section of the music video.